3 posts tagged “copyright”
Obviously, Trent gets it. Every opportunity he gets to experiment with a release, he does it a little bit better. This may not be the exact future of music/merchandise distribution, but I'm willing to put a bet on longnow that this page will be seen as the precursor to how it is done.
The future lets you listen, the future doesn't rape you, and most importantly, I don't see a place for a large monolithic RIAA. I see that someone will accomplish the real mission of the RIAA -- shut down mass production counterfeiters, but I think the current RIAA will have to be scrapped and rebuilt from scratch. (The same possibly extends to the IFPI)
I'm proud for Trent. He's got the cajones and the brains to figure it out. It gives me hope that the music industry isn't absolutely beyond salvation -- Hopefully the industry will listen.
And While I'm handing out music industry warm fuzzies, give a couple to Terry McBride & MC Lars. I still don't know about Radiohead.
[From Ghosts - Order Options]
Music megaproducer Bob Ezrin slams the music industry in a biting letter, which uses Trent Reznor of Nine Inch Nails as an example of how an artist might skirt the system on one's own terms and with integrity intact.
Really and truly, this is how its supposed to be done. Trent uploaded and gave away the music--even a multi-track GarageBand version--and found a way to still sell millions of CDs and downloads. He even made the GarageBand version a part of the overall storyline, embedding clues and codes into the music itself.
Organizations like the RIAA/MPAA need be taking notes from artists like Trent Reznor and Tori Amos -- creativity of the artist is what sells a product, not lawsuits against its customers. You will always have to compete with "free", so find ways to use "free" to boost sales of your product. Be creative!
